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Shakespeare Upon The Sea
The Past, Present and Future of Story Telling

April 12-15, 2015 - Pacific Grove, CA

Hosted by the one and only Adobe Principal Creative Director Russell Brown, this fun, lively and inspirational event is for graphic designers, art directors, photographers and creative directors seeking fresh, inventive ways to use the newest Adobe Creative Cloud.

Does learning all of the new and useful features in the Adobe Creative Cloud sound like fun? If so, join us for this unique event to thrive on creativity and be surrounded by some of the most inspirational and brilliant minds in the design world.

Each day will treat you to a classic collection of great Shakespearian plays and valuable tips and techniques for designers. Our professional troop of actors will perform some of the great moments from the golden age of the Globe Theatre. The Bard’s words will inspire and energize your projects, unlike any event thou hast ever attended.

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Beautiful Bonus

A full, 1-year membership to the Adobe Creative Cloud is included in your registration fee. That's a $600 value!

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The Event

The Game is Afoot...Adobe ADIM Has Returned!

What is ADIM?

Adobe's Inspirational Master Class, a lively, three-day experience where art directors, designers, illustrators and photographers learn advanced imaging techniques using the tools and services found in the Adobe Creative Cloud. Using a combination of cameras, computers and the Adobe Creative Cloud, along with fine art photography and illustration, you'll design and create Shakespearean hand-made books and renaissance fine art paintings.

In the process, you'll master many of the features of the Adobe Creative Cloud. You'll handle your hand-made book project from inception to completion, using laser cutting, fine art printing and hand assembly. On the final day, your completed books and paintings will be displayed in class for all to view.

Learn from the Experts

In addition to the book project, my distinguished troop of experts will review many of the latest services and applications found in the Adobe Creative Cloud, including some features intended specifically for creative professionals.

Tell a Story

This year’s class is all about storytelling and one of the world’s best storytellers was Shakespeare himself. Just like Shakespeare, today’s designers are storytellers as well. Designers stories have to sell ideas and concepts, and our goal is to give you the knowledge and tools you need to make your stories clear and powerful.

Meet Thy Fellow Participants!

Want to know some of the faces you'll be meeting at ADIM15? Check this out.

Venue and Details

Opening Reception will begin tentatively at 5pm on Sunday, April 12th. Please plan to arrive at the Asilomar by 4pm on Sunday. We will wrap up with the talent show on Wednesday evening, April 15th.

Have a question on logistics, lodging, or travel planning? Reach ADIM event planner Lisa Gladstone –, 303.521.2379. All conference details are handled by The Van Heyst Group (VHG), event planning experts who have helped Russell Brown and Adobe with all of the previous ADIM events.

The learning and fun take place at the Asilomar Hotel in Pacific Grove, California, where the food is delicious, the service is attentive, the seaside atmosphere is inspiring and the fresh ocean air rejuvenating. Please feel free to use this opportunity to extend your stay into a family vacation. Thou will not be disappointed!

Note: The basic gluing and cutting skills you learned in Kindergarten may be necessary.

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Miss All The Fun Last Time?

Feareth not...eth! Check out this video recap of ADIM14: "Japan by Design" by Aaron Grimes!

What thou will learn at ADIM?

  • What's new in the Adobe Creative Cloud.
  • Mobile computing that helps support your ideas and inspires your clients.
  • Photoshop imaging techniques that make you look good.
  • Fresh features in Illustrator and InDesign.
  • Learn advanced lighting techniques for portrait photography.
  • Edit photographs easier and with more power than ever before.
  • Creative shortcuts in Adobe InDesign that everyone should know.
  • Tell your story with images and animation.
  • How to coordinate elements between InDesign, Illustrator and Photoshop.
  • How to use Lightroom, Adobe Camera Raw and Photoshop to create stunning color and black-and-white images.
  • How to shape your personal brand and promote your creative work.
  • Learn about the handwriting and calligraphy used by Shakespeare.
  • Why creative playtime is critical to a good healthy mind.

Do you think because you are virtuous, that there shall be no more cakes and ale? (We think not!)

— Sir Toby Belch, "Twelfth Night"

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The Team

We’ve gathered a team of Adobe experts to enlighten and entertain you!

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Russell Brown

Adobe Systems

Russell Preston Brown is the Principal Creative Director at Adobe Systems Incorporated and an Emmy Award-winning instructor. He uses Adobe products to combine the worlds of design and software development. In his 29 year Adobe career, he's contributed to the evolution of Adobe Photoshop with feature enhancements, advanced scripts, and most recently, Adobe Photoshop panel development. Brown's extensive design knowledge and zany presentation style have won him a devoted following among users of all levels. Via his entertaining series of Photoshop Tips and Tricks, Brown tests the creative limits of Adobe tools for an audience that includes art directors, designers, photographers, artists, and other creative professionals. His tips appear on the web at and

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Joel Grimes


In 1984 Joel graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio working out of Denver Colorado. For over 30 years Joel has worked for many of the top advertising agencies and corporations across the globe Over the years his assignments have taken him to every state across the USA and to over fifty countries around the globe.

In 1990 Joel produced his first coffee table book, ‘Navajo, Portrait of a Nation’ which received a number of photographic and design awards and produce an eighteen-month solo exhibit at the Smithsonian American History museum.

Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life. “There is no face on the planet that is the same, and my vision as an artist is to capture that individual uniqueness through the creative photographic process.” Joel currently has a photo studio located in Phoenix, Arizona where he resides with his wife Amy.

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Sandee Cohen


Sandee Cohen started her career as an advertising copywriter and creative supervisor for ad agencies such as Ogilvy & Mather and Grey Advertising. In 1989 she left advertising to teach art directors and designers how to use “the machine” as Macintosh computers were known. She became one of the premiere trainers for QuarkXPress, Illustrator, and Photoshop. In 1999 she was approached by Adobe Systems to beta test their new page layout program called K-2 which eventually became InDesign. From that beta testing she wrote the first Visual Quickstart Guide on InDesign. Since then, she has written books on every version of InDesign.

In her career teaching computer graphics, she has taught for numerous private computer graphics schools as well as New York University, Parson’s School of Design, New School University, and Peter Cooper. She has also been hired directly to teach as many publishing houses and design studios in New York City as well as all over the United States. She is the senior contributing editor to InDesign Magazine. She has also contributed to InDesign Secrets and She and Diane Burns have written Digital Publishing with InDesign CC.

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Chris Converse

Partner, Cōdify Design Studio

A graduate of the Rochester Institute of Technology, Chris has over 20 years experience in graphic and interactive design, with a unique focus on both design and development. Chris possesses development skills across such languages as PHP, ActionScript, HTML5, CSS3, JavaScript and jQuery, making his design execution optimal across various media.

Chris is also a featured speaker at various industry-related conferences, including the Adobe MAX, How Design, AIGA, and Emerge. Watch his step-by-step courses online at and, download free templates on Adobe Developer Community (Adobe DevNet), and find more events, articles, templates, and courses at

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Julieanne Kost

Adobe Systems

Julieanne is Principal Evangelist for Photoshop and Lightroom at Adobe Systems, founder of, author of Photoshop CS6 and Photoshop CC Essential Training with, publisher of the Daily Photoshop and Lightroom Tip, host of “The Complete Picture” a bimonthly instructional training program featuring Lightroom and Photoshop on AdobeTV, and author of “Window Seat – The Art of Digital Photography and Creative Thinking”

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Lori Defurio

Adobe Systems

As Group Manager, Social Business for Adobe Systems, I drive the social strategy for Acrobat, EchoSign, and Adobe Digital Publishing Suite, in addition to leading our focus on Innovation in Social Business applications. Prior to my current role, I was a Group Product Marketing Manager at Adobe, creating the strategy for sales & channel enablement and customer engagement for Adobe's Document Solutions business worldwide.

I have extensive marketing, sales, and training experience and I am a frequent speaker at global marketing and technology conferences. Prior to joining Adobe, I’ve held numerous marketing roles and worked as an engineer with Agfa. I hold an MBA (Global Leadership, Strategy & Marketing) from UNC Kenan-Flagler Business School, a BSEE from Boston University, and a Bachelor’s Degree in Chemistry from Wellesley College.

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Scott Valentine


Scott Valentine is a Photoshop author and Adobe Community Professional. His teaching style is a mix of practical and conceptual, often including tips on how to think about the task at hand. He emphasizes mastery of tools through experimentation and a fundamental understanding of how they work - and when they don't. Scott's background in physics, music, and theater give him a unique approach to learning and using Photoshop.

For ADIM 15, Scott will draw on his years-long experience as a fencing instructor at Renaissance Faires to say inappropriate things with an Elizabethan accent while demonstrating how to recreate lighting and texture seen in Rembrandt, Titian, and Vermeer.

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Michael Hawley


Michael Hawley is an educator, computer scientist, musician and photographer who serves as impresario of EG. Educated at Yale and MIT, he held industrial positions at Bell Labs, IRCAM in Paris, Lucasfilm in San Rafael, and NeXT in Palo Alto. For many years, Michael was the Alex Dreyfoos Professor of Media Technology at MIT. He plays the piano (won the Van Cliburn amateur competition in 2002) and has a passion for photography (produced a notable photographic book on Bhutan). Michael lives in an old church in Cambridge where his family includes a quirky HImalayan mastiff (Tashi), an adopted Bhutanese daughter (Choki) and his beloved bride Nina You.

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Michael Ninness

Adobe Systems

Michael Ninness paid his way through design school at the University of Washington by teaching designers and photographers how to use digital tools and techniques. He has 20+ years experience leading content strategy, product management, and user experience teams. Past positions include multiple stints at Adobe and He is currently the Sr Director of Product Management for the Design products at Adobe, including InDesign, Illustrator, and Muse. He lives in beautiful Santa Barbara and dreams in keyboard shortcuts.

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Nick Mandracchia


Nick Mandracchia has been seen the past few years acting in Santa Cruz, San Jose, Los Gatos, and Sunnyvale. A Shakespeare fanatic, favorite roles he has played are Marc Antony in Julius Caesar, Benedick in Much Ado About Nothing, Antipholus of Syracuse in The Comedy of Errors, and Nick Bottom in Midsummer Night's dream. Other theatre credits include Amadeus and Coney Island Christmas (City Lights Theatre Company) The Beard of Avon (Santa Cruz Shakespeare) and multiple plays/musicals at Foothill College.

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Rayce Bird

Special Effects Makeup Artist, Designer

Rayce Bird is an internationally known award winning artist. He is involved in a multitude of design projects and innovations. After graduating from the University of Idaho with a degree in Virtual Technology and Design, Rayce went on to compete on national television on the Syfy Channel's highly rated series, Face Off, Season 2. After winning the competition, Rayce has been combining both his degree knowledge and his skills that he used on the show doing special effects makeup and conceptual art for both the film and gaming industry. He is also a design consultant for Adobe Photoshop and has been contracted by the government to design game simulators for training and other cognitive learning projects. Rayce has also been hired to speak at schools and several conventions about his design theories and experiences. Rayce is just beginning his career and has some big projects on the horizon. Rayce's goal is to innovate and recreate the world around him while inspiring others to do the same.

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Erik Natzke

Adobe Systems

Erik Natzke, artist, designer, and programmer, creates and gives material substance to his ideas through immaterial computer code. As a Principal Designer for Adobe's Experience Design group, Erik has the good fortune of working with a variety of groups throughout the organization. Collaborating on ways to promote innovation within the tools we create at Adobe while searching for ways to reduce the friction within the process of creativity for our customers. Targeting both the existing spectrum of working professionals as well as those who don’t quite consider themselves creative (yet!).

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Robert Lamarche

Graphic Artist and Costume Designer

Canadian-born Robert “Robear” Lamarche is a sculptor, graphic artist, mask-maker and costume designer who plies his trade in Ojai California. Perhaps better known for his neon-splashed Egyptian-inspired ceramic sculptures, Robear has also been caught spending an inordinate amount of time researching and studying renaissance paintings at the Louvre and elsewhere. Whether it be for a clay sculpture, an art gallery installation, an elaborate mask or an historically-accurate 16th-century costume commission, Robear uses Adobe software to plan and visualize the project to the last detail before getting his hands dirty. His work can be seen at

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Jenner Fox & Raphael Shapiro

Moon Shiner

After meeting on the salty shores of southern Connecticut, Jenner Fox and Raph Shapiro have reconvened to once more bring their harmony and heartache to the great American west. Half New York Harbor, half San Francisco Bay, Moon Shiner plays a bicoastal blend of folk, bluegrass, and rock and roll, providing acoustic sets of original tunes as well as favorites by artists like John Prine, Gillian Welch, Darrell Scott, and Bob Dylan. Cool, intoxicating, and soul-warming to the last drop, Moon Shiner music won't let you down.

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Mike Hann


Mike Hann (Victoria, B.C., Canada) is the lead singer/songwriter for the popular Vancouver Island base band QUOIA. Known for high-energy live shows and creating uplifting grooves, Hann has been steadily making a name for himself over the past 10 years as a talented performer, songwriter and all round entertainer. As the son of an award winning artist, it is no surprise that Mike is finding his own notoriety in the music world.

Although Mike has been gaining experience in the world of music from a very young age it is his life experience that plays the biggest part in his songwriting. When not performing Mike works as an Antarctic Expedition Guide, Whale Watching Skipper and is the co-owner of Big Fish Lodge, which is located at the foot of the world famous West Coast Trail in Port Renfrew, BC.

Mike is also the Co-Founder and Festival Director for the popular Tall Tree Music Festival which takes place each June on the beautiful shores of Vancouver Island.

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Paul Davis

Illustrator and Graphic Designer

Paul Davis, American illustrator and graphic designer, was born and raised in Oklahoma. He attended the School of Visual Arts in New York on scholarship, and his work was first published in Playboy 1959 while he was still in school. He was a member of the acclaimed Push Pin Studios from 1959 to 1963, developing a distinctive style that influenced a generation of illustrators.

Davis’s work has been featured on the covers and in the pages of magazines around the world, among them Horizon, American Heritage, McCall’s, Redbook, Life, Look, Ladies Home Journal, Esquire, Playboy , Rolling Stone, Evergreen Review, New York, The New Yorker, New York Times, National Geographic, Harper’s Bazaar and Time. He was the founding art director of Normal and Wigwag magazines.

He created posters for Joseph Papp for 17 years at the New York Shakespeare Festival and the Public Theater and was art director for The Public Theater from 1984 to 1991. He received a special Drama Desk award for his work for Papp and his Three Penny Opera poster is in the collection of the Museum of Modern Art. (Photo by Matthew Davis)

Portrait of Michael Shainblum

Michael Shainblum


Michael Shainblum is a professional travel/landscape photographer and filmmaker based out of San Francisco CA. With a strong passion for the arts as a young kid Michael discovered his love for photography and love for creating. Michaels work has been internationally published and featured by National Geographic, The Weather Channel, Vice and many more.

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Van Heyst Group

Event Management Experts

The team at VHG, global event management experts, has a long history of handling Adobe's ADIM events. VHG oversees marketing, audience recruitment, registration, lodging, and on-site management for ADIM. VHG's client list includes Apple, Cisco, Equinix, TIME, Fortune Magazine, The Bill & Melinda Gates Foundation, and others.

We know what we are, but know now what we may be.

— Ophelia, "Hamlet"

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An amazing event calls for an amazing venue!

Photo courtesy of ARAMARK Parks and Destinations

All the ADIM 15 action is taking place at the Asilomar in Pacific Cove, CA. To receive the discounted Asilomar room rate of $191.30 per night (plus tax and a $20.00 fee for each person per reservation), call 831.372.8016 and refer to Adobe's ADIM15 Conference, or use the link below. The hotel strongly suggests that all reservations for ADIM 15 be booked by Friday, March 27th. Once the rooms not reserved by event attendees are placed back into inventory, attendees can continue to call the hotel to make reservations, subject to availability.

Have a question on logistics, lodging, or travel planning? Reach ADIM event planner Lisa Gladstone –, 303.521.2379.

Book your room with the ADIM group discount!

If music be the food of love, play on.

— Duke Orsino, "Twelfth Night"

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Even More Info

But wait...there's more!

Theme, Team, Project

Our 2015 theme opens the door to creative thinking and storytelling techniques. With Shakespeare as our guide, we will begin with professional photography of our classic theatre actors in class, along with any personal images you bring to ADIM. You may use your own camera to capture images in our onsite photo studio or work with ADIM's professional photographer to capture the image you desire for your renaissance portrait. When your book and portrait are complete, they will be laser cut by the Universal Laser and imaged with the Roland printer to your exact specifications.

You'll have the opportunity to ask questions of Russell Brown and the team of experts conducting classes whilst networking with other design professionals. Part of the fun of an ADIM event are the clever costumes, masks, and extreme makeup used to carry a creative theme to the max. Come one, come all, and dress to impress! Hollywood special effects artists will facilitate Russell Brown's dramatic transformation from mild-mannered Adobe professional to the 15th century actor… or even Shakespeare himself.

The fun stuff: Talent Show and Prizes

At the closing night’s dinner, prizes will be awarded for talent (or just plain effort). You're invited to sing, dance, juggle, strum, howl or stage a Globe Theatre performance. Our talent show brings out the quietest minds and most extravagant flair. Dr. Brown will award valuable prizes to any and all who are bold enough to step onstage and entertain the ADIM audience.

How to Prepare for ADIM

This hands-on class will supply each participant with their very own Apple iMac for use at ADIM. We recommend that you bring a Macintosh formatted hard drive or USB thumb drives to backup your projects. It is also helpful to bring your own Wacom tablet to ADIM.

Two weeks before ADIM15 begins, Adobe will email you with your membership to the Adobe Creative Cloud. You may install it immediately and activate it before ADIM15. Remember: you must create an Adobe ID before installing the software. When you create your ID it is suggested that you provide an email address other than gmail or Yahoo. There can be communication "challenges" with these particular email clients that are out of Adobe's control. Keep in mind that your one-year subscription will kick in the moment you sign into your account and launch any of the applications. Note for returning ADIM participants: you'll receive an update to your existing Adobe Creative Cloud account, extending your membership another year.

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Sign up quick to receive early bird pricing!
Remember: a full, 1-year membership to the Adobe Creative Cloud is included in your registration fee. That's a $600 value!


Register by February 15, 2015


Register on or after February 16, 2015


*Price does not include transportation, hotel, or airfare

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Adobe ADIM is brought to you by some amazing sponsors

Good night, good night! Parting is such sweet sorrow, that I shall say good night till it be morrow.

— Juliet, "Romeo and Juliet"