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Japan By Design

March 9th - 12th, 2014 in Boulder, CO

Hosted by Adobe Principal Creative Director Russell Brown, this fun and inspirational event is for graphic designers, art directors, photographers, and creative directors seeking fresh, inventive ways to use the Adobe Creative Cloud. If learning about all new and useful features in Adobe Creative Cloud sounds like fun, then this unique event is for you.

BEAUTIFUL BONUS: A full, 1-year membership to the Adobe Creative Cloud is included in your registration fee. That's a $600 value!

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The Event

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Japan By Design: A study in contrasts

What is ADIM? Adobe's Inspirational Masterclass, a lively, 3-day experience where art directors, designers, illustrators, and photographers learn advanced imaging techniques using the tools and services found in the Adobe Creative Cloud. Using a combination of cameras, computers, and the Adobe Creative Cloud, along with fine art photography and illustration, you'll design and create a Japanese-themed Washi Paper lantern. In the process, you'll master many of the features of the Adobe Creative Cloud.

You'll handle your lantern project from inception to completion, using laser engraving, wood block printing, and hand assembly. On the final day, your completed Japanese lantern will be displayed in class for all to view.

Note: The basic gluing and cutting skills you learned in Kindergarten may be necessary.

In addition to the lantern project, we'll review many of the latest services and applications found in the Adobe Creative Cloud, including some features intended specifically for creative professionals. Each morning we'll focus on one of the features of the Adobe Creative Cloud; in the afternoons we'll work on our own creative projects.


The learning and fun take place at the St. Julien Hotel in downtown Boulder, where the food is delicious, the service is attentive, and the atmosphere is upbeat.

All conference details are handled by The Van Heyst Group (VHG), event planning experts who've helped Russell Brown and Adobe with all of the previous ADIM events. Have a question on logistics, lodging, or travel planning? Reach ADIM event planner Hollis:; 970.291.1136

What you will learn at ADIM

  • What's new in the Adobe Creative Cloud
  • Photoshop imaging techniques that may be applied to your design projects
  • Fresh features in Illustrator and InDesign
  • Sync, Store, Share - How to Get the most from your Adobe Creative Cloud Connection
  • Working with the Adobe Type Kit and font collection
  • Ways to experiment with laser engraving while employing traditional printing techniques
  • How to create your very own creative portfolio in Adobe Behance
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The Team

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Russell Brown

Russell Preston Brown is the Principal Creative Director at Adobe Systems Incorporated and an Emmy Award-winning instructor. He uses Adobe products to combine the worlds of design and software development. In his 29 year Adobe career, he's contributed to the evolution of Adobe Photoshop with feature enhancements, advanced scripts, and most recently, Adobe Photoshop panel development. Brown's extensive design knowledge and zany presentation style have won him a devoted following among users of all levels. Via his entertaining series of Photoshop Tips and Tricks, Brown tests the creative limits of Adobe tools for an audience that includes art directors, designers, photographers, artists, and other creative professionals. His tips appear on the web at and

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Julieanne Kost

Julieanne is Principal Evangelist for Photoshop and Lightroom at Adobe Systems, founder of, publisher of the Daily Photoshop and Lightroom Tip, host of “The Complete Picture” a bimonthly instructional training program featuring Lightroom and Photoshop on AdobeTV, author of “Window Seat – The Art of Digital Photography and Creative Thinking” and author of Photoshop CS6 and Photoshop CC Essential Training with

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Deke McClelland

Deke is the author of more than 50 video courses on creative imaging, graphics, 3D, and design for the industry-leading One of the most award winning writers in the business, Deke has written over 80 books translated into 24 languages, with more than 4 million copies in print. These have included The Photoshop Bible, several For Dummies books, and his own One-on-One series published under Deke Press. In his spare time, Deke runs dekeOnline, where he posts episodes of his popular weekly series, Deke's techniques. He lives in Boulder, Colorado with his two sons.

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Jan Kabili

Jan is a software trainer and photographer, who has been helping designers and photographers learn Photoshop, Lightroom, Elements, and photography for over a decade. Since writing her first book with Lynda Weinman back in 2001, she has authored countless videos, books, and articles about how to use Adobe software. You’ll find lots of her tutorials online at and on Adobe TV. Jan's books include How to Wow: Photoshop for the Web, Photoshop for the Web Hands on Training, Photoshop Complete Course, and Photoshop Elements Complete Course. Her creative career has turned out to be so much fun, she's very nearly recovered from her past life as a Stanford Law School grad and litigator.

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Bonny Lhotka

Bonny leverages her training as a traditional painter and printmaker to bring innovations and new inventions that combine the best of many years of alternative photography and printmaking techniques with modern technology to create unique works of art and photography. After years of experimentation and development her new processes allow alternative photographers, traditional printmakers, and 21st century digital artists to express their creative voice in ways never before possible. She shares the techniques she has developed in two best selling books: Digital Alchemy and The Last Layer published by New Riders Voices That Matter. Her work is shown and collected internationally and appears in numerous books and articles featuring experimental media. Her art is in the collection of the Smithsonian American Art Museum and the Albuquerque Art Museum. She is the recipient of the Computerworld Smithsonian Award.

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Lisa Carney

"I am primarily an entertainment/beauty retoucher...and have been doing it for what seems like forever. I feel privileged to be working in this industry, with pretty amazing people. I have resettled in LA after a 5 year stint in rural France. I travel back and forth from Los Angeles, Paris, London."

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Chris Converse

A graduate of the Rochester Institute of Technology, Chris has over 20 years experience in graphic and interactive design, with a unique focus on both design and development. Chris possesses development skills across such languages as PHP, ActionScript, HTML5, CSS3, JavaScript and jQuery, making his design execution optimal across various media. Chris is also a featured speaker at various industry-related conferences, including the Adobe MAX, How Design, AIGA, and Emerge. Watch his step-by-step courses online at and, download free templates on Adobe Developer Community (Adobe DevNet), and find more events, articles, templates, and courses at

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Ina Saltz

NYC-based Ina is an art director, author and professor (at The City College of New York) whose areas of expertise are typography and editorial publication design. Ina is the author of the course series "Foundations of Typography." Her book "Typography Essentials: 100 Design Principles for Working with Type" is in five languages, and her "Body Type" book series photographically documents typographic tattoos. Ina is a co-author of "Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography."

A graduate of Cooper Union, she served as the Design Director at TIME magazine's international editions and is a three time board member of the Type Directors Club. She is a well-known denizen of the alternate universe of deep type geeks.

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Mamiko Ikeda

Tokyo-born Mamiko Ikeda is a Denver-based cultural educator, artist, poet, animator, author, and manga comic creator. Early in her life she began studying shodo (Japanese calligraphy) with her mother, master calligrapher Shotei Miura, as her guide. Drawn to the American West to study Native American culture and storytelling, Ikeda earned a Master’s Degree from the University of Denver in Liberal Arts, specializing in American Indian Studies.

She and Miura co-authored the book, "Japanese Calligraphy: The Basics," published in 2012 in the States, and set for release in Japan by Nichigai Associates, Inc. in February 2014. Mamiko's art and animation movies have appeared in a variety of Colorado venues including Downtown Aurora Visual Arts, The Museum of Outdoor Arts, and Denver's Republic Plaza.

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Anne-Marie Concepcion

Anne-Marie (“Her Geekness”) Concepción is a digital publishing savant. She’s the owner of Chicago-based Seneca Design & Training, a cross-media design studio that develops print, PDF, and digital publications for clients. Anne-Marie is a certified Adobe instructor and consultant specializing in InDesign-centered publishing workflows, InCopy integration, and publishing to EPUB, Kindle, DPS, PDF, and iBooks Author.

She has authored over 20 titles on on these topics and more. Anne-Marie, along with partner David Blatner, co-founded, “The world’s #1 resource for all things InDesign,” co-produces their annual Print + ePublishing Conference, PePcon, and co-publishes InDesign Magazine and

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Weston Maggio

Wes is the Senior Evangelist for Creative Products at Wacom Technology, the world”s leading developer of pen tablets and interactive pen and touch displays. As a seasoned veteran tablet user and beta-tester of industry-leading graphic software applications, he regularly consults with creative professionals, instructing them on ways to optimize their workflow and realize their vision. Wes is a passionate trainer and speaker, presenting at events such as Photoshop World, SIGGRAPH, the HOW Conference and various workshops around the world. Classically trained as an illustrator, Wes” skills and experience span from traditional to digital media.

Wes is a contributing writer to numerous creative magazines and blogs, and is the author of the leading video title on tablet training; Wacom Tablets and Photoshop from PhotoshopCAFE. He is the host and presenter of “Wacom Webinars”, a regular series of live monthly webinars.

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David Stevens

Dave holds two Bachelor’s degrees in Graphics Design, and Computers and Electronics, and has worked at Universal Laser Systems (ULS) for the past 13 years. David joined ULS as a service technician and quickly moved up the ranks to manage the Advanced Material Processing Center (AMPC) laboratory where he spent more than 20,000+ hours testing and learning all known materials and its reaction with laser processing technology, becoming an industry leader in laser technology.

David has used his AMPC research and development experience to create new features and software for ULS such as 1-Touch Laser Photo and Laser Interface+. David now puts his experience and knowledge to task as the Senior Technology Specialist in the Marketing department, and is the primary evangelist for ULS for all public events and tradeshows for the company.

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Bryan O'Neil Hughes

Bryan is the Senior Product Manager for Adobe Photoshop software and a pinch hitter for the Photoshop Lightroom software team. Since 1999 he has helped to test, drive, demonstrate, and lead development of Adobe’s professional digital imaging applications. Bryan is the Photoshop team’s primary worldwide spokesman and can often be found leading seminars, user groups, and workshops.

Before joining Adobe, he was a professional photographer and retoucher. Beyond Adobe, Hughes is a published photographer, editor, and author. He is also a driving instructor for the BMW Car Club of America. When he isn’t driving very quickly, he enjoys running marathons very slowly. Bryan was inducted into the Photoshop Hall of Fame in 2011.

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Paul Trani

As Senior Worldwide Creative Cloud Evangelist for Adobe, Paul focuses on workflows that empower designers and developers to create amazing interactive content for the web and mobile devices. Paul has been an Adobe Certified Instructor and courseware creator for over a decade. A writer and prolific trainer, Paul has earned top author status at and has created a constant stream of content for AdobeTV as well as his own tutorials on When he is not traversing the globe he can be found hiking somewhere in the Colorado mountains (and he’s not telling where).

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Dani Beaumont

Dani Beaumont has been managing innovative applications in the web and design space for more than 20 years. At Adobe, Dani has served as Group Product Manager for Adobe Illustrator, Fireworks and Macromedia Director, and was integral in the acquisition and integration of Business Catalyst into the Adobe web solutions portfolio. She is currently working as the Principal Product Manager on Adobe Muse CC that allows visual designers to build rich HTML and CSS-based web sites without writing any code.

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Van Heyst Group

The team at VHG, global event management experts, has a long history of handling Adobe's ADIM events. VHG oversees marketing, audience recruitment, registration, lodging, and on-site management for ADIM. VHG's client list includes Apple, Cisco, Equinix, TIME, Fortune Magazine, The Bill & Melinda Gates Foundation, and others.


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Pre-Conference Class Option: Alternative Digital Photographic Printmaking

Location: Lhotka Studio
3050 Sterling Circle, Suite 150
Boulder, CO 80301


Includes a light, healthy lunch. Transportation NOT included. We recommend carpooling or taxi service.

A Studio Seminar with Bonny Lhotka, best-selling author of Digital Alchemy and The Last Layer

During this intimate seminar, Bonny will demonstrate many of the alternative digital printmaking she invented and shared in Digital Alchemy and The Last Layer, published by New Riders, Voices that Matter, Peachpit Press.

In addition to the demonstrations, attendees will have a chance to try their hand at these techniques. We'll create portraits and transfer them to aged metal, as well as experiment with transferring other images to stone paper, wood and other materials. This hands-on session is for all levels of expertise. We will not use computers. You'll leave Bonny's workshop with a personal newVintage Tintype portrait. If you have it, Japanese attire for the photo is suggested. An isopropyl alcohol solution is used for the image transfers.

Opening ceremonies

Opening Reception - Meet event host Russell Brown, a man of considerable talent and many guises, and mingle with your fellow creative professionals. Spoiler alert: we'll head outdoors for a quick sake toast on the patio, after which we'll dash our cups (made of ice!) to the ground in a show of unity and enthusiasm. Japanese-themed costumes are encouraged!

Closing ceremonies

Closing Reception

Day 1: Monday, March 10th
Continental Breakfast
Opening Ceremonies - Host Russell Brown kicks off ADIM14 in style...and in costume.
Russell Brown - Introduction to the ADIM14 Japanese Lantern Project
Coffee/tea break
Deke McCelland - The (Very) Fine Art of Finessing Photos for Illumination in Photoshop CC

Your very fine fish
Requires most succulent sauce
Master Deke supplies

What's the best approach for preparing your photographic image for its illuminated Washi Paper destiny? Learn which combinations of effects, filters, and other flavorings worked best for Deke; and save your precious designing time by learning from Deke's own experiments (successes and failures) with paper, printer, and Photoshop. Then apply as appropriate to help your own designs shine.

Lisa Carney - Take It to the Finish: From Godzilla to Geishas, Lisa shares her photo retouching tips and techniques

Join Lisa for a review of some of the top techniques in advanced Adobe Photoshop retouching. Lean how to transform a monster into a maiden with some of her Hollywood-style secrets.


Lisa Carney - From Godzilla to Geisha Part 2: Photo retouching tips and techniques.

Ina Saltz - The Deep and Wonderful World of Type!

Type is powerful! Ina Saltz take us on a whirlwind journey through the essential principles of typographic design, demonstrating how type can be your most potent ally in communicating your message clearly. Hear how to avoid common pitfalls when designing with type. Using type well is key to your success as a designer. Ina will cover the effective use of color, contrast and scale; how to use type to indicate hierarchy and aid navigation; and how to choose and combine typefaces. And she'll answer all of your burning questions about type!

Break Time

Danielle Beaumont - Adobe Muse

Project Work Session
Mamiko Ikeda - Japanese Calligraphy Demonstration

Dinner in downtown Boulder on your own

Russell Brown - The History of Photoshop: An interactive theatre of the mind

Open Studio Work Time

Day 2: Tuesday, March 11th
Continental Breakfast
Chris Converse - Has HTML5 Got You On Edge?

Learn to create beautiful banners and web compositions with this fully visual design tool from Adobe. Edge Animate provides you with a familiar interface, and a visual approach to web design. What’s more? We can animate these compositions! We’ll explore creating assets in Photoshop and Illustrator, creating HTML5 aduio in Audition, and combining everything into an animated, interactive experience.

Julieanne Kost - The Creative Composite

Discover how to transform concepts and ideas into images by mastering the tools used in compositing, including adjustment layers, masking, blending and more.

Coffee/tea break

Deke McClelland - Bringing Lines to Light in Illustrator CC

Though paper is soft
The warrior must be sharp
Deke hones your weapon

What will happen when your sharp vector-based lines meet the soft pliancy of your lantern-bound Washi Paper? Master McClelland shows us how to marry paper and printer with Illustrator so that you may focus on refining your logos, chops, and other line art. Learn which effects and approaches are optimal for ensuring your design vision is revealed in its best light.


Open Project Time - Experts wearing samauri and geisha guise are available to help you with your individual questions.

Anne-Marie Concepcion - Ten Surprisingly Useful Tricks in Acrobat for Designers

If all you use Acrobat for is to look over PDFs before you send them to the printer, you're missing out! Discover how to create a signature stamp, add page numbers, fix typos, identify fonts, convert colors, and gain some other clever techniques you'll use everyday.


Bryan O'Neil Hughes - Photoshop Hidden Gems

Wes Maggio - The Ways and Wonders of Working with a Wacom Tablet

Open Project Time + Secret Surprise Demo!

Dinner in downtown Boulder on your own

Chris Converse – Get your hands full of pixels

Want to give Edge Animate a try? Chris will guide us through an optional hands-on session with Edge Animate, giving you an opportunity to create layouts, animations, and interactive content for yourself. Give it a try, and see how easy it can be to create the modern web.

Open Studio Work Time
Day 3: Wednesday, March 12th
Continental Breakfast

Paul Trani - Mastering Creative Cloud Typography with the Font Ninja

The world of typography is changing daily, especially with the Typekit desktop fonts now available. So how will you use them like a master, and what are the restrictions? Do you wish to use these rich fonts on the web? In print? In this fun session Type Ninja Paul shares several sacred tips and tricks he’s kept under his hat...until now..

Jan Kabili - Hassle-free Photo Editing for Creatives with Lightroom

Outstanding photos can make any design pop. You’ll be amazed at how quick and easy it is to improve photo exposure, color and detail with just a few Lightroom sliders. Jan helps us boost our creativity, adding striking effects with Lightroom’s local adjustment tools, tone curves, and color controls. Eager to take your photo designs to a higher level? Shift them fluidly from Lightroom into Photoshop. The techniques you’ll learn from Jan, who's a author, will help make your photo-editing hassle free, giving you more time to focus on design and business.

Coffee/tea break

Anne-Marie Concepcion - My Fabulous, Favorite, Tried and True InDesign Tips

A major brain injection from Her Geekness herself: prepare to absorb some surprising, fun, and "Wowza! I could've SO used that last week!" InDesign techniques in a single session.


Project time - All lantern projects must be completed by 2 PM

Ballroom Breakdown by staff

Project review and Japanese lantern lighting ceremony. Prizes and awards given, along with much clapping and approval by peers and Adobe experts.

Closing Dinner and Talent Show
Japanese Performance


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All the ADIM14 action takes place at The St. Julien Hotel & Spa. To receive the discounted St. Julien hotel room rate of $181 per night (plus tax), call 720.406.9696 or 877.303.0900 and refer to Adobe's ADIM14 Conference, or use the link below. The hotel strongly suggests that all reservations for ADIM14 be booked by Friday, February 14th. Once rooms not reserved by event attendees are placed back into inventory, attendees can continue to call the hotel to make reservations, subject to availability.


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Register on or before
February 15, 2014


Register after
February 15, 2014


*Price does not include transportation, hotel, or airfare

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Even More Info

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Theme, Project, Team

Our 2014 theme features fine Japanese Washi Paper and classic woodblock printing techniques. The project begins with professional photography of the Japanese monsters and geishas available in class, along with any personal images you bring to ADIM. You may use your own camera to capture images in our onsite photo studio, or work with ADIM's professional photographer to capture the image you desire for your lantern design. When your woodcut designs are complete, they will be laser cut by the Universal Laser system to your exact specifications.

samurai imageYou'll have the opportunity to ask questions of Russell Brown and the team of experts conducting classes, and you'll also network with other design professionals. Part of the fun of an ADIM event are the clever costumes, masks, and extreme makeup used to carry a creative theme to the max. Hollywood special effects artists will facilitate Russell Brown's dramatic transformation from mild-mannered Adobe professional to the Japanese monster a divinely demure geisha.

How to Prepare for ADIM

This hands-on class will supply each participant with their very own Apple iMac for use at ADIM. We recommend that you bring a Macintosh formatted hard drive or USB thumb drives to backup your projects. It will also be helpful to bring your own Wacom tablet to ADIM.

Two weeks before ADIM14 begins, Adobe will email you with your membership to the Adobe Creative Cloud. You may install it immediately and activate it before ADIM14. Remember: you must create an Adobe ID before installing the software. When you create your ID it is suggested that you provide an email address other than gmail or Yahoo. There can be communication "challenges" with these particular email clients that are out of Adobe's control. Keep in mind that your one year subscription will kick in the moment you sign into your account and launch any of the applications. Note for returning ADIM participants: you'll receive an update to your existing Adobe Creative Cloud account, extending your membership another year.

The fun stuff: Talent Show and Prizes

At the closing night dinner, prizes will be awarded for talent (or just plain effort). You're invited to sing, dance, juggle, strum, howl, or stage a Kabuki theatre performance. Dr. Brown will award valuable prizes to any and all who are bold enough to step onstage and entertain the ADIM audience.