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Join us April 10-13, 2016 in San Jose, California for a design event like no other...
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Take The Plunge

20,000 Layers Under the Sea

April 10-13, 2016 in San Jose, California


ADIM is Adobe's Inspirational Master Class - a multi-day conference at Adobe headquarters in San Jose, hosted by none other than Adobe Senior Creative Director Russell Preston Brown. In between the inspirational projects, you'll take master classes taught by industry greats, product managers...and be surrounded by top-tier designers, photographers and art directors from around the world.

This fun, lively and inspirational event is for graphic designers, art directors, photographers and creative directors seeking fresh, inventive ways to use the newest Adobe Creative Cloud applications and services.

Register Today!

Adobe Creative Cloud Logo

Beautiful Bonus

A full, 1-year membership to the Adobe Creative Cloud is included in your registration fee. That's nearly a $600 value!

The Event

Adobe ADIM has Returned!


What is ADIM?

Adobe's Inspirational Master Class, a lively, three-day experience where art directors, designers, illustrators and photographers learn advanced imaging techniques using the tools and services found in the Adobe Creative Cloud. You'll design and create a unique handmade project worthy of Captain Nemo’s gallery.

Learn from the Experts

In addition to the undersea project, my distinguished crew of experts will review many of the latest services and applications found in the Adobe Creative Cloud, including some features intended specifically for creative professionals. This year, we will have a Brilliance Bar for each application to make it easier to get your specific questions answered by a pro.

Venue and Details

Time and Date

Opening Reception will begin at 5pm on Sunday, April 10th. Please plan to arrive at the Marriott Hotel by 4pm on Sunday. Sound general quarters! Please take note that we will wrap up with a talent show on Wednesday evening, April 13th. This is a not to be missed event. Plan to disembark the Adobe mother ship on the morning of April 14th.


The learning and fun take place at two locations this year. Classes will be in the Park Conference room in the East Tower of Adobe’s corporate headquarters. Our opening and closing events will take place at the Marriott hotel in San Jose.


Have a question on logistics, lodging, or travel planning? Reach ADIM event planner Lisa Gladstone –, 303.521.2379. All conference details are handled by The Van Heyst Group (VHG), event planning experts who have helped Russell Brown and Adobe with all of the previous ADIM events.

Dedication: In Memory of Alex Johnson

A Special Note From Russell Brown

Alex was a key contributor to my ADIM events for the last 19 years. He was always helpful, generous, and loving in every thing he did. He never hesitated help and loved inspiring others to learn. In honor of Alex, I have dedicated this year’s event in his name. We will miss him dearly. Alex, we love you very much. ― Russell Preston Brown

The Team

Learn From Our Team of Experts

Russell Preston Brown's Portrait

Russell Preston Brown

3D Project Inspiration

Russell Preston Brown is the Principal Creative Director at Adobe Systems Incorporated and an Emmy Award-winning instructor. He uses Adobe products to combine the worlds of design and software development. In his 29 year Adobe career, he's contributed to the evolution of Adobe Photoshop with feature enhancements, advanced scripts, and most recently, Adobe Photoshop panel development.

Brown's extensive design knowledge and zany presentation style have won him a devoted following among users of all levels. Via his entertaining series of Photoshop Tips and Tricks, Brown tests the creative limits of Adobe tools for an audience that includes art directors, designers, photographers, artists, and other creative professionals. His tips appear on the web at and

Orlando Arocena's Portrait

Orlando Arocena

Illustration Inspiration

Orlando Arocena (mexifunk) is an artist and graphic designer who works in traditional and digital mediums. After graduating from Pratt Institute, he drew his way through Europe, co-founded Uptown Arts, and discovered he had a knack for digital commercial communications. With more than 18 years experience delivering creative solutions for some of the world's most recognizable brands, he has established himself as a non-conventional vector artist who explores cultural iconography, pop culture, and speculative narratives. His vector art has also been commissioned by Adobe to be the face of their Illustrator CC 2014. In addition to commercial endeavors, he is presently collaborating with New York City and Los Angeles art organizations such as Republic Worldwide Inc., The Lodge Gallery, The Fountain Art Fair, Gallery 1988, Iam8Bit Gallery, and the Poster Posse.

Rayce Bird's Portrait

Rayce Bird

Special FX Makeup Artist

Rayce Bird is an internationally known award winning artist. He is involved in a multitude of design projects and innovations. After graduating from the University of Idaho with a degree in Virtual Technology and Design, Rayce went on to compete on national television on the Syfy Channel's highly rated series, Face Off, Season 2. After winning the competition, Rayce has been combining both his degree knowledge and his skills that he used on the show doing special effects makeup and conceptual art for both the film and gaming industry.

He is also a design consultant for Adobe Photoshop and has been contracted by the government to design game simulators for training and other cognitive learning projects. Rayce has also been hired to speak at schools and several conventions about his design theories and experiences. Rayce is just beginning his career and has some big projects on the horizon. Rayce's goal is to innovate and recreate the world around him while inspiring others to do the same.

Chris Converse's Portrait

Chris Converse

Web Inspiration

A graduate of the Rochester Institute of Technology, Chris has over 20 years experience in graphic and interactive design, with a unique focus on both design and development. Chris possesses development skills across such languages as PHP, ActionScript, HTML5, CSS3, JavaScript and jQuery, making his design execution optimal across various media.

Chris is also a featured speaker at various industry-related conferences, including the Adobe MAX, How Design, AIGA, and Emerge. Watch his step-by-step courses online at and, download free templates on Adobe Developer Community (Adobe DevNet), and find more events, articles, templates, and courses at

David's Portrait

David Fleetham

Underwater Inspiration

David Fleetham is one of the most published underwater photographers in the world. He began diving and photographing underwater in 1976 and has been in Hawaii since 1986. For the first ten years of his career he photographed in the cold, but rich waters of British Columbia, Canada, and worked as a PADI Instructor and USCG Certified boat captain in various dive businesses in the Pacific Northwest and Hawaii. From Hawaii, David has been on assignments to, Indonesia, The Galapagos Islands, South Africa, The Bahamas, Micronesia, Australia, Sri Lanka, the Sea of Cortez, China, the Red Sea, the Socorro Islands, numerous locations in the South Pacific and Caribbean, and back to the cold waters of British Columbia.

David's photographs have been published around the globe, with over two hundred magazine covers to date. In 1991 his photograph of a sandbar shark appeared on the cover of LIFE. It is the onlyunderwater image to ever be published on the cover. His award winning work has been published by National Geographic (he has done several assignments for The NGS), The Cousteau Society, and every North American diving publication. In 2010 David’s image of a manatee was selected from 50,000 entries as the grand prizewinner in the professional division of the National Wildlife Federation’s photography contest. Galleries and agents in over 50 countries reproduce David’s images thousands and thousands of times each year.

Joel Grimes' Portrait

Joel Grimes

Photo Inspiration

In 1984 Joel graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio working out of Denver Colorado. For over 30 years Joel has worked for many of the top advertising agencies and corporations across the globe Over the years his assignments have taken him to every state across the USA and to over fifty countries around the globe.

In 1990 Joel produced his first coffee table book, ‘Navajo, Portrait of a Nation’ which received a number of photographic and design awards and produce an eighteen-month solo exhibit at the Smithsonian American History museum.

Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life. “There is no face on the planet that is the same, and my vision as an artist is to capture that individual uniqueness through the creative photographic process.” Joel currently has a photo studio located in Phoenix, Arizona where he resides with his wife Amy.

Julieanne Kost's Portrait

Julieanne Kost

Creative Inspiration

Named one of Fast Company’s “100 Most Creative People in Business,” Julieanne Kost is a Principal Evangelist at Adobe Systems, responsible for fostering relationships with customers through meaningful and inspirational Photoshop and Lightroom instruction. As a highly sought-after speaker for the industry-standard Digital Imaging franchise, she devises and presents motivating and educational training sessions, sharing original techniques and tutorials worldwide — via live events,, her own website and blog.

She is also the author of “Window Seat — The Art of Digital Photography and Creative Thinking” and "Passenger Seat—Telling your photographic story with Adobe Lightroom from conception to publication”, an accomplished photographer and fine artist, and creator and host of the popular Photoshop CC Essential Training, Adobe Camera Raw Essential Training, and the Art of Photoshop Compositing for

Alicia McMahon's Portrait

Alicia McMahon

Logistics Director, Senior Project Manager

Alicia is a seasoned Logistics Director and Senior Project Manager who has successfully worked with all levels of management including corporate CEOs, Presidents, and Vice-Presidents. She capitalizes on her superb communication skills to establish, develop, and maintain valuable client and vendor relationships.

Ms. McMahon has overseen several high-level events, including the Bill Gates Personal CEO Summit, the Fortune Global and CIO Summits, and multiple Microsoft VC Summits. More recently, she has produced Multiple Adobe ADIM Conferences and also held the role of VHG Logistics Director for both the Startup Phenomenon Women’s event and Startup Phenomenon Global event series, which received strong reviews from attendees and press.

Alicia is strong leader who inspires confidence and trust in others and motivates both project staff and vendors to perform at high levels to consistently meet project expectations. She holds a reputation for bottom-line orientation, and high quality and for on-time delivery in challenging, time-sensitive projects.

Matthew's Portrait

Matthew Richmond

Design Inspiration

A biography for this participant is coming soon!

Ina Saltz's Portrait

Ina Saltz

Typographic Inspiration

NYC-based Ina is an art director, author and professor (at The City College of New York) whose areas of expertise are typography and editorial publication design. Ina is the author of the course series "Foundations of Typography." Her book "Typography Essentials: 100 Design Principles for Working with Type" is in five languages, and her "Body Type" book series photographically documents typographic tattoos. Ina is a co-author of "Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography."

A graduate of Cooper Union, she served as the Design Director at TIME magazine's international editions and is a three time board member of the Type Directors Club. She is a well-known denizen of the alternate universe of deep type geeks.

Van Heyst Group's Logo

Van Heyst Group

The team at VHG, global event management experts, has a long history of handling Adobe's ADIM events. VHG oversees marketing, audience recruitment, registration, lodging, and on-site management for ADIM. VHG's client list includes Apple, Cisco, Equinix, TIME, Fortune Magazine, The Bill & Melinda Gates Foundation, and others.

Brian Yap's Portrait

Brian Yap

Mobile Inspiration

Is an Illustrator and designer that works heavily with poster style vector artwork and has fully absorbed drawing on the iPad with Adobe Draw into his process. His work is inspired by a mish-mash of influences including old punk flyers, skate decks, classic pen and ink illustration and comics. You can see Brian’ work in music posters, packaging and editorial illustration at He has also recently joined the team at Adobe, helping spread the word of a new way to create with mobile apps.

Hotel + Venue

An Amazing Event Calls for an Amazing Venue

San Jose Marriott


San Jose Marriott
301 South Market Street, San Jose, CA 95113

To receive the discounted Marriott room rate of $249.00 per night (plus tax and a fee for each person per reservation), call 000.000.000 and refer to Adobe's ADIM16 Conference, or use the link below. The hotel strongly suggests that all reservations for ADIM16 be booked by March 25th. Once the rooms not reserved by event attendees are placed back into inventory, attendees can continue to call the hotel to make reservations, subject to availability.

Book Your Rooms Today!
Adobe Headquarters


Adobe Headquarters
345 Park Avenue San Jose, CA 95110


Have a question on logistics, lodging or travel planning? Reach ADIM event planner Lisa Gladstone –, 303.521.2379.


Tuition includes 1 Free Year of Adobe Creative Cloud!

Early Bird Special!


Register by December 15, 2015
Register Today!


Register on or after December 16, 2015

More Info

But Wait...There's More


Theme, Team, Project

Our 2016 theme opens the door to creative thinking with Captain Nemo as our guide. We will begin with professional photography of our under sea creatures in class, along with any personal images you bring to ADIM. You may use your own camera to capture images in our onsite photo studio, or work with ADIM's professional photographers to capture the image you desire for your undersea projects. When your projects are complete, they will be laser cut by the Universal Laser and imaged with an Epson printer to your exact specifications.

You'll have the opportunity to ask questions of Russell Brown and the crew of experts conducting classes while you network with other design professionals. Part of the fun of an ADIM event is the clever costumes, masks and extreme makeup used to carry a creative theme to the max. Come to class, and dress to impress! From monsters to mermaids.

The fun stuff: Talent Show and Prizes

At the closing night’s dinner, prizes will be awarded for talent (or just plain effort). You're invited to sing, dance, juggle, strum, howl or stage a little mermaid performance. Our talent show brings out the quietest minds and most extravagant flair. Dr. Brown will award prizes to any and all who are bold enough to step onstage and entertain the ADIM16 audience.

How to Prepare for ADIM

What to Bring

This hands-on class will supply each participant with their very own Apple iMac for use at ADIM. This year we will also have a special focus on many of Adobe’s mobile applications, so please bring an iPad 2 or newer model with you. Having your own iPad or Android tablet will be very important for these sessions.We recommend that you bring a Macintosh formatted hard drive or USB thumb drives to backup your projects. It is also helpful to bring your own Wacom tablet to ADIM.

Your Creative Cloud Membership

Two weeks before ADIM16 begins, Adobe will email you with your membership to the Adobe Creative Cloud. You may install it immediately and activate it before ADIM16. Remember: you must create an Adobe ID before installing the software. When you create your ID it is suggested that you provide an email address other than gmail or Yahoo.

There can be communication "challenges" with these particular email clients that are out of Adobe's control. Keep in mind that your one-year subscription will kick in the moment you sign into your account and launch any of the applications. Note for returning ADIM participants: you'll receive an update to your existing Adobe Creative Cloud account that can be used to extend your account for an additional year.


Adobe ADIM is brought to you by some amazing sponsors